Challenge
ClearFlame had built a great company based on an incredible technology but wanted a brand to match. They needed something both modern to represent their progressive innovation and down-to-earth to represent the blue collar industry and engineering aspect of their technology.

Solution
We created a simple and recognizable mark in the flame and paired it with a bold and modern typeface combination. The result is a visual identity that is bold and versatile with a color palette that nods to the company’s clean energy mission.