Challenge
SSM&L reached out to refresh their brand in conjunction with the exciting promotion of two women, Keleigh Thomas Morgan and Heather Lylis to partner and co-president. Their goal was to refresh their brand identity in the way they’d renewed their leadership.

Solution
We helped SSM&L create a bold and fresh new visual identity with an extensive brand guideline document. The reinvigorated foundation for their brand served them across marketing channels and helped them convey their progressive direction, sophisticated approach, and dynamic energy.